Dofollow vs Nofollow Link: Basics of SEO

Once you get into the field of search engine optimization, you may have heard about some words such as follow, nofollow, and dofollow links. Ever wondered what actually is the difference between both of them. We will go in details about this. We will see what nofollow links are and what are dofollow links. Also, we will make a detailed comparison of the dofollow vs nofollow link.

Nofollow Link

A nofollow link is a link which has the nofollow tag as rel=”nofollow”  added to it. These are the links which are helpful for bringing traffic to your website. The sad part about nofollow link is that Google doesn’t see for nofollow links. Search engine bots do not follow these links. Nofollow links won’t pass the link juice.

An example of nofollow link will be

<a href=”” rel=”nofollow”>Example Backlink</a>

Usage of Nofollow Link

You may be thinking if the search engines don’t follow these links what is the use of making such links. These links are made to reduce search engine spams. Nofollow attribute is generally added in the comment section of some of the blogs. You should avoid blog commenting in the small blogs where nofollow links are used. These links won’t help you in search engine rankings due to tag. Although, You can get some traffic by these links. Paid links, forums, blog comments, and social media posts are the place you can find nofollow links.

Check Google guidelines for Dofollow vs nofollow


Should you use nofollow links?

Yes, Just because nofollow links does not give you search engine visibility doesn’t mean they are useless. You can get some real targeted traffic by using these links. You should be maintaining a proper ratio between nofollow links and dofollow links. As a result, creating both types of the link will help you in ranking in the top result of Google and other search engines. We will see more on which link you should be building dofollow vs nofollow link.

If you are linking to any spam or low-quality website, then use nofollow link instead. Use nofollow links in affiliate links.


Dofollow links

You will probably be now knowing what dofollow links are. These are the links which are followed by Search Engine. Dofollow tells the search engine the link is important. As a result, Google and other search Engine follows the link. The best way to increase page rank is by using anchor text and dofollow link. Anchor text is nothing but the keyword used to link any website.

Unlike nofollow, Dofollow links don’t have a specific tag. If no tags are added in the link, The link is considered as dofollow. Dofollow links are also called follow links.


<a href=””>Anchor Text Keywords</a>

Dofollow vs Nofollow Link

So, we have discussed both types of links. The point is that which one you should use and why.

The answer is BOTH. To rank in the top pages of the search results and increase the authority of your domain and page, you should use both types of links. SEO is all about balancing the ratio between these links. Dofollow links are best for Page ranking. In the same way, you should also consider the traffic. Usually, some of the nofollow links can give a huge amount of traffic on your website. More traffic means more leads and conversions.

If your blog has only dofollow links and too many of them. Google and some other search Engine may consider it as spammy. Maintaining a balance between both of these links is the most important part of online marketing. The link profile is not just a group backlinks. You don’t need too many backlinks to build a good link profile. You need right backlinks to make a good profile.

The exact ratio or the number dofollow vs nofollow link is still not known. Just make it natural and genuine.

Where to find dofollow links?

Deciding if the links are dofollow or nofollow is a piece of cake. You can either right click and view page source. See if the link has the nofollow attribute.

Moreover, You can use SEOQuake toolbar on your browser. You can identify if the blog has nofollow links or dofollow links enabled.

Guest Posts is one of the best ways to get traffic as well as a dofollow backlink. Find some relevant blogs in your niche and offer them a guest post. Write original content and provide value to your users. Other bloggers may mention you in their posts. In this way, you can get high authority backlinks.


Build Better Link Profile

The link profile isn’t just about building backlinks. It is about making the right backlinks. Here we will see, Which link is better, dofollow vs nofollow link. We will see the type of websites you should avoid while creating backlinks.

There are a few things which make your Link profile better.

  • Links from High DA and PA.
  • Also, Zero Backlinks from spammy websites.
  • Most importantly, Backlinks from relevant websites. It is the Quality that matters and not quantity.


Still confused between dofollow vs nofollow links? Below given are some important tips to keep in mind while creating backlinks to create better link juice and rank at the top in search results.


  • Create both types of Links – dofollow links and nofollow links
  • Do not use the same keywords as anchor text too many times because it will increase the spam score of your website. Try similar keywords instead. You can use Google keyword planner to search for some relevant keywords. Use proper anchor text distribution.
  • Low-quality websites affect your link building profile. Therefore, You should not be making backlinks from the websites with low DA and more spam score.
  • Make backlinks in the same niche website. If your niche is SEO and Blogging. It would help if you were not creating backlinks in health websites. They are useless as well as Google may mark your website for a penalty.
  • Google hates Paid Links. So, Avoid buying paid links.
  • Above all, Maintain the consistency. Search Engine checks the velocity of the links. Don’t create all links at once; your website will be marked as spammy.
  • Moreover, Finally, Use nofollow link when you are linking to the unknown or spammy website.



In the end, Quality matters and not quantity. Don’t think about the dofollow vs nofollow link, focus on quality. There is no proper specific ratio for balancing the links. Therefore, you should Use both of them. Use genuine link building techniques. Do the hard work and do not use shortcuts to build links rather build less but build more effective links.

Also Read:

Dofollow vs nofollow Link: Basics of SEO

Free vs Paid Web Hosting – which is best for you?

List Of 10 Best Books For Entrepreneurs

20 Best Sites To Get Free Stock Images For Blog


Rishit Bhatt is a passionate Blogger and an SEO Expert. He likes to explore new things and ideas. He writes about SEO, WordPress, and tutorials to make money online. Also writes at techxstar .com
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