Dofollow vs Nofollow Link: Basics of SEO

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Dofollow vs Nofollow Link: Basics of SEO

Once you enter the field of search engine optimization, you may have heard some words such as follow, no-follow, and do-follow links.

Ever wondered what actually is the difference between both of them. We will go into detail about this.

We will see what no-follow links are and what are do-follow links. Also, we will make a detailed comparison of the do-follow vs no-follow links.

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What is No-follow Link

A no-follow link is a link which has the no-follow tag as rel=” nofollow”  added to it. These are the links which help bring traffic to your website.

The sad part about the no-follow link is that Google doesn’t see no-follow links. Search engine bots do not follow these links. Nofollow links won’t pass the link juice.

An example of the no-follow link will be

<a href=”” rel=” nofollow”>Example Backlink</a>

Usage of Nofollow Link

You may be thinking if the search engines don’t follow these links, what is the use of making such links.

These links are made to reduce search engine spam. The no-follow attribute is generally added in some blogs’ comment sections.

You should avoid commenting on small blogs where no-follow links are used.

These links won’t help you in search engine rankings due to the tag. Although, You can get some traffic from these links. Paid links, forums, blog comments, and social media posts are the place you can find no-follow links.

Check Google guidelines for Backlinks


Should you use no-follow links?

Yes, Just because no-follow links do not give you search engine visibility doesn’t mean they are useless. You can get some real targeted traffic by using these links.

You should be maintaining a proper ratio between no-follow links and do-follow links.

As a result, creating both links will help you rank in the top result of Google and other search engines.

We will see more on which link you should be building do-follow vs no-follow link.

If you are linking to any spam or low-quality website, use a no-follow link instead.


What is Dofollow links

You will probably now know what do-follow links are. These are the links which are followed by the Search Engine.

Dofollow tells the search engine the link is important. As a result, Google and other search Engine follow the link.

The best way to increase page rank is by using anchor text and a do-follow link. Anchor text is nothing but the keyword used to link any website.

Unlike no-follow, Dofollow links don’t have a specific tag. If no tags are added to the link, The link is considered a do-follow. Dofollow links are also called follow links.


<a href=””>Anchor Text Keywords</a>

Dofollow vs Nofollow Link

So, we have discussed both types of links. The point is which one you should use and why.

The answer is BOTH. You should use both links to rank in the top pages of the search results and increase the authority of your domain and page.

SEO is all about balancing the ratio between these links. Dofollow links are best for Page ranking. In the same way, you should also consider the traffic.

However, never spam the web for backlinks. Try making them naturally

Usually, some of the no-follow links can give your website a huge amount of traffic. More traffic means more leads and conversions.

Suppose your blog has only do-follow links and too many of them. Google and some other search engine may consider it spammy.

Maintaining a balance between these links is the most important part of online marketing. The link profile is not just a group backlink.

You don’t need too many backlinks to build a good link profile. You need the right backlinks to make a good profile.

The exact ratio or the number of ration between do-follow vs no-follow links is still unknown. Just make it natural and genuine. Never spam the web for backlinks

It may increase the spam score of your website or get you a Google penalty.

In 2022 you can get traffic from search engines even with zero backlinks; however, high-quality, updated content is a must

Where to find do-follow links?

Deciding if the links are do-follow or no-follow is a piece of cake. You can either right-click or view the page source. See if the link has the no-follow attribute.

Moreover, You can use the SEOQuake toolbar on your browser. You can identify if the blog has no-follow links or do-follow links enabled.

Guest Posts are one of the best ways to get traffic and a do-follow backlink. Find some relevant blogs in your niche and offer them a guest post.

Write original content and provide value to your users. Other bloggers may mention you in their posts. In this way, you can get high authority backlinks.


Build Better Link Profile

The link profile isn’t just about building backlinks. It is about making the right backlinks. Here we will see, Which link is better, the do-follow vs no-follow link.

We will see the type of websites you should avoid while creating backlinks.

There are a few things which make your Link profile better.

  • Links from High DA and PA.
  • Zero Backlinks from spammy websites.
  • Most importantly, Backlinks from relevant websites. It is Quality that matters and not quantity.


Still, confused between do-follow vs no-follow links? Below are some important tips to keep in mind while creating backlinks to create better link juice and rank at the top in search results.


  • Create both types of Links – do-follow links and no-follow links
  • Please do not use the same keywords as anchor text too often because it will increase the spam score of your website. Try similar keywords instead. You can use Google keyword planner to search for some relevant keywords. Use proper anchor text distribution.
  • Low-quality websites affect your link-building profile. Therefore, You should not be making backlinks from websites with low DA and more spam scores.
  • Make backlinks in the same niche website if your niche is SEO and Blogging. It would help if you were not creating backlinks on health websites. They are useless, and Google may mark your website for a penalty.
  • Google Hates Paid Links. So, Avoid buying paid links.
  • Above all, Maintain consistency. The search engine checks the velocity of the links. Don’t create all links at once; your website will be spammy.
  • Moreover, Finally, Use a no-follow link when you are linking to an unknown or spammy website.



In the end, quality matters and not quantity. Don’t think about the do-follow vs no-follow link; focus on Quality.

There is no proper specific ratio for balancing the links. Therefore, you should use both of them. Use genuine link-building techniques.

Do the hard work and do not use shortcuts to build links; rather, build less but more effective links.

Rishit Bhatt

Rishit Bhatt is a passionate Blogger and an SEO Expert. He likes to explore new things and ideas. He writes about SEO, WordPress, and tutorials to make money online. Also writes at techxstar .com
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