Native ads are the best way to get the best out of Digital Marketing. With the increase in ad blocker usage, many display ads are often blocked using these tools.
The native advertisements bring a whole new level to advertising. The ads are relevant to the content and look natural.
By implementing these ads, the visitor does not feel like seeing the ads everywhere.
It also increases engagement, as the ads are shown, are natural, and do not look like ads.
Before going into the list of best native ad networks, first, let’s see what native ads are and how they are the next level of advertising in the near future.
What are native ads?
Native ads are advertisement shown in between the feeds. This is one of the paid advertising used by marketers to shows the ads with relevant content.
This include sponsored Instagram post, twitter tweet, blog post, and even more.
These ads can be image ads, video ads, infographic, slideshow, or can be simple text ads. You can get these advertisements from any of the native ad networks.
These type of advertisements are used because it creates trust and engages more audience.
The reputed brands influence people by the paid products. This feeds or advertisement are mostly displayed as influencer’s own feed. For example, often websites offer a sponsored post or a paid post where the post is not shown as an advertisement.
The ads are shown as natural feed. This increases the engagement and conversion of the product or service. As more and more display ads are shown on the internet, the usage of in-feed ads (native ads) has increased.
These ads have a great chance of increasing CTR rate and hence benefiting customer, publisher, and advertiser as well.
7 Best Native Ad Networks In 2022
The first on the list of Best Native Ad Networks is Taboola. It is one of the huge and widely popular native advertisement and content discovery platforms.
It is the best way to drive quality traffic using video or text content.
Taboola has a wide network of publishers and influencers to promote any type of content and get massive traffic and conversions.
For advertisers, the infeed ads offer a huge ratio in converting the traffic into your customers.
Moreover, they also offer video ads, Earned media, and lead generation campaigns. You can easily build your email list by using the perfect audience targeting.
If you are a publisher and want to use Taboola, they provide Taboola Feed for advertising.
You get Acquire audiences at positive ROI. The ad network is widely popular among all the top magazine such as USA Today, BBC, TMZ, Boston Globe, Mail Online, NBC News, and Chicago Tribune
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Revcontent is the world’s fastest-growing among all the best native ad networks. The widgets are a lot cleaner as compared to other networks.
The report says it has more views than Amazon.
It has a 20% revenue share model for all its publishers.
It provides unlimited customization of the API, which is the best part. Along with this, they also offer infinite scroll options and gallery implementations.
Provide more than 250 billion recommendation per month which is among 97% of US households. Above all, there is an average of 3% conversing ratio.
They provide huge results to all their publishers and advertisers. They provide many customization options for your advertisements.
Also, you can target the audience with high engagement. It is one of the best native ad networks because of ad control and engagement.
You can get around 30-50% higher rates for publishers than other networks.
Some of the famous brands using RevContent include Forbes, Wayfair, Bank of America, Match, IDG, etc.
Outbrain is another best native ad network to drive traffic using the recommended section. With over 16 years in the industry, they have 80% of premium publishers’ traffic.
They have served more than 275 billion recommendations. They have a massive network of popular publishers and advertisers.
The publishers include CNN, Fortune, Wired, etc. While there are some popular brands like Toyota taking advantage of advertising through Outbrain.
For advertisers, you can easily create a campaign in the 4-step launch process. You can define your CPC and maximize your conversion rates.
They allow all kinds of advertisements, including slideshows, infographics, videos, text, banners, etc.
While talking about the publisher’s benefit, they have a fantastic way to engage readers naturally.
You can customize the widget on your own with its flexible layouts and designs.
You can exchange your audience or exchange your traffic. There are many other options for you to choose from.
The next on the list is NativeAds. As the name says, it is the native ads platform that is easy to use, easily integrated into your website, has powerful analytics, and much more.
Moreover, they have a fantastic support team to help you whenever you are in need.
They have clean ads of all shapes and sizes, which are easily customizable.
Hence, You can easily make more money without losing the existing visitors. It provides CPC as well as CPM-type ads.
They offer many advertisements, including native in-stream ads, content recommendations, etc.
The ads are available for desktop and mobile and have various placements available. For advertisers, getting target traffic is now super easy using native ads.
They offer Multiple ads variant to choose from. They have an 85% advertiser redeposit. You can average increase your CTR by 40% by using Native Ads.
If you are looking for the best native ad network based on CPM. TripleLift is your stop.
The native ad networks provide various advertising opportunities using CPM-based pricing.
The ads are simple and easy to integrate yet are very effective. They provide many formats for you to choose from, including video, on-click video, image, text, carousel, window, scroll ads, etc.
For publishers, you can monetize your OTT audiences with novel in-content formats.
This engages the audience, and you can maximize the profit of your advertisements.
Moreover, The beautiful advertisements can be programmatically installed anywhere. As a result, you can make a profit from every view you get.
TripleLift gives a whole new experience for advertisers. You can reach your customers on television, through walled gardens, and on the open web.
Nativo is another native ads platform.
It connects you with every stage of the funnel. Starting from Native Video units to Native Display to exclusive Native Article Content, Nativo is one of the leading and the best native ad networks to display ads.
Also, It claims to have the next-generation ad format. Some of their clients include IDG etc.
The best part about Nativo is that It provides very detailed insights for publishers and advertisers.
You can see the daily reports such as estimated earnings, average daily revenue, etc.
For advertisers, they have more than 90% of US traffic. Moreover, they guarantee to reach 100% of human and viewable ads.
You can boost your ad performance with the latest machine learning technology. They offer many ads format.
This makes reaching the audience in any niche. Moreover, You can use any marketing strategy, and the same features go for publishers.
They offer Unmatched Scalability, Native Article Demand, faster ads serve, and much more for publishers.
MGID is a native ad platform for small publishers. You can acquire new customers through CPC advertisements.
The same goes around for publishers; they can generate income through the ads. There are 52 categories for ads. The ad network started back in 2008 and now has over 10000 publishers.
You can easily target your ad using various locations, devices, etc. You can sign up for an account for free. Also, the implementation of ads is super easy.
You can choose which type of ads you want to promote for publishers. There is a widget available to display the ads on your website.
You are in full control of the display ads. Moreover, the widget allows you to place the ads on any website easily.
Also, both mobile devices as well as desktop users can see the advertisements.
The ads can be placed almost anywhere on the website.
Some placement includes exit pops, header widgets, and many more. This is beneficial to advertisers as well as publishers.
To conclude, these are the best native ad networks you can use to display or promote in-feed ads.
The listed network has huge potential in converting visitors, which is beneficial for the publisher and advertisers.
As a result, using one of these ad networks can unlock a huge audience and maximize your earnings as a publisher or increase your business as an advertiser.
Moreover, you can always use more than one network for more profit. Make sure your ads are engaging to increase the CTR rate.