What are backlinks why they are important

what are backlinks : A backlink is formed when one website mentions another website on their website through a clickable link. Alternatively, you can say when a webpage link to another webpage from a different domain is called a backlink. Backlinks are most talked about word in search engine optimization.

They are very important for search engine optimization. There are many types of backlinks which website can get which we will discuss in detail later. However, Backlink will be either do follow or no follow. Do follow backlinks are more powerful compared to no follow backlink

Backlinks are also referred to as incoming links. Backlinks are one of the most crucial factors out of many other factors for any website to rank in search engines.

A page having lots of backlinks rank higher in search engines. It is nearly impossible to rank without them

Why backlinks are important

Search engines like google take into considerations 200 ranking factor to rank any website in SERP. Backlinks are one of those.

It comes in the top ten and a very important factor which search engines like google take into consideration for ranking any website.

Backlinks are like some website voted for your authority. When you get votes from other authoritative websites your ranking & visibility in search engines will improve automatically.

Backlink helps search engines to determine how authoritative your website is in your niche.

Backlinks are an endorsement of your website content by other websites pointing to your website. However not every backlink is good.

Backlink from an illegal website or spammy websites will do negative SEO and even can get you a penalty from the search engine for your website.

So its very important to pay attention to types of backlink you are getting from website keep them under check from time to time.

As now you know not every backlink is good for your website. Backlink from bad websites can get you penalty .

moreover, quality backlinks are more important having one quality link better than having 100 backlinks from low-quality websites.

Why backlinks are important for your website

1.Improve organic ranking & helps in faster indexing

Backlink helps search engine bots to find new pages easily. When pages are interconnected or have some backlink from other pages than there discovery by a search engine, bots become easy. Which leads to faster indexing & higher ranking in less time

2.Boost credibility & reputation

A search engine like Google sees backlink as reputation. A backlink from authoritative websites boosts your website authority.

It’s a sort of vote or recommendation for the search engine. However, it’s important to get a backlink from the authoritative website from your niche.

For instance, you have travel blog then backlink from technology blog won’t work as much as compared to backlink from authoritative travel blog in your niche.

Search engines like google try to give the best result to there searchers when your websites have backlink then its sort of credibility of your website to google.

3.Referral traffic

Backlinks help to improve referral traffic to your website. With the help of backlinks, you can get targeted traffic which will have a low bounce rate

Types of backlinks

Blog comment links

You can get backlink by commenting on the blog. Blog commenting is the oldest method of getting a backlink, and it still works. It’s very simple.

Find some blog in your niche and do some meaningful comment on any post don’t just say thanks or great post. Try to comment related to article try to add value to post. It’s better to get a link form your niche websites.

Guest post links

You can get a backlink through writing a post on another website. If website owner allows adding a link to your website in the post you can get a backlink from there.

It is better to find a website in your niche for guest posting. Try to write an article which adds value to their website. Don’t just write for the sake of getting a backlink. Try to provide value then you can get both a backlink and referral traffic both.

Lots of debate going on these days wither to do a guest post for a link or not. However, if you do it in the right way the white hat way, then it’s a great way to get a backlink for your website


You can get a backlink through forum also. You can sign up in any forum related to your niche.

Interact with members there. Try to solve their problems.

Consider domain authority or spam score of the forum before signup. Try to remain active in the forum and don’t ever spam with your link

Backlink from resource pages

Many websites these days have a resource page. Check If in your niche resource page exists. Webmasters use to link important tools or service providers which they consider useful for their visitors.

Backlinks from testimonials

You can get backlink through testimonial page. Especially if you are an influencer in your niche companies from your niche will love to have you on their testimonial page. Having you on their testimonial page will increase their business credibility. So, in that case, you can get a backlink from there from your profile if you want. Usually, testimonials are on the home page.

Backlinks through infographic or images

If you can create a unique and great looking infographic, it not only will help you get more shares on social media. Chances it may become viral & attract backlinks for your website.

Editorial backlinks

This type of link can give you great authority and traffic. Backlinks from authoritative news websites like the Guardian, Forbes can come under this category.

Niche directories

Not all directories are good so be carefully choose before getting a link from directories. Only pick directories that have a good reputation. If you submit your blog or website to poor directories. Then you are doing more harm to your website than good. So again I will suggest you choose directory before submitting carefully

Do keep in mind before planning backlink strategy

  1. Don’t be in a hurry or hire someone who can give you bulk backlink building service
  2. Focus on quality backlinks, not quantity poor backlinks
  3. Have Natural looking backlinks
  4. Building quality backlinks take time & great effort
  5. Not all backlinks are good so choose them carefully
  6. Try to get backlinks from relevant websites in your niche
  7. Do not spam anywhere or anybody to have backlink no benefit at all.

Also Read: Best Free Online Backlink Checker Tool

Here are some frequently used terms or glossary related to backlinks that you need to know

1. Do follow backlink

Do follow link allows search engines to follow links. It will give link juice. If the link is dofollow, then both search engine & human can follow you through that link

2.Nofollow backlink

As opposite to dofollow link no follow link do not allow the search engine to follow you. It does not pass link juice & will only give a no-follow backlink

3.Anchor text

Anchor text is clickable visible text with a hyperlink. Usually, its blue but webmaster can change its color as they want.

4.Internal links

Internal links are hyperlinks which points to the same domain it’s a link within the website to own page. It’s going from one page on a domain to a different page on the same domain. It helps the user to navigate a website, establish hierarchy and spread link juice to all pages of the website

5.Low-quality links or bad backlinks

A bad backlink comes from the irrelevant and untrusted website. From a site that is violating google webmaster guidelines. Its advisable to check website background before you plan to get a backlink from it. Websites that are penalized from search engine won’t do good to your website

6.Linking root domain

It’s some unique domains linking to your website. you may get multiple backlinks from any website, but it will be counted as one linking root domain

7.Link juice

Link juice is the value passed from one page to another. It is passed through hyperlinks by one website to another by allowing the search engine to follow that link. As search engine sees it as a vote by another website to link. It thinks it as valuable information which others are referring & promoting too on their websites

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7 Grammarly Alternatives: You Didn’t Know Existed

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Hi, I`m Devanshu, the man behind passiveincomepost. I love writing about SEO, WordPress, Blogging, Internet Marketing, Make money online. You can connect with me on | Facebook

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